Articles are arranged from newest to oldest.
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| Five Ways to Beat the Bummed Out Blues |
by Susan C. Daffron |
When you have down moments, try these five things to take care of yourself (and your business) |
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| Key to Success #10: Don't Give Up! |
by Susan C. Daffron |
Accept the fact that owning and operating a business will require work, and don't give up if it's what you really want |
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| Key to Success #9: Be Yourself |
by Susan C. Daffron |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
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| Key to Success #8: Take Vacations |
by Susan C. Daffron |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
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| Key to Success #7: Do What You Say You're Going to Do |
by Susan C. Daffron |
The Golden Rule applies to business: treat people the way you would like to be treated |
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| Publishing and the Pursuit of Money |
by Susan C. Daffron |
When you are educating yourself about the realities of publishing your own book, consider also learning more about business itself |
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| Overhead is Death |
by Susan C. Daffron |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
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| Key to Success #6 Get Help When You Need It |
by Susan C. Daffron |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
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| Key to Success #5 Ditch What Isn't Working |
by Susan C. Daffron |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
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| Keys to Success #4: Spend Wisely |
by Susan C. Daffron |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
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| Keys to Success #3: Don't Fear Technology |
by Susan C. Daffron |
Technology is a tool, and like any tool, you need to learn how to use it |
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| Keys to Success #2: Do One Thing at a Time |
by Susan C. Daffron |
Multi-tasking isn't what it's cracked up to be; it just means that you do a bunch of things poorly and never finish any of them. |
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| Keys to Success: #1 Do Something |
by Susan C. Daffron |
It may sound overly simplistic, but doing something is better than doing nothing |
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