Articles are arranged from newest to oldest.
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| So Many Ebook Formats; So Little Time |
by James H. Byrd |
Converting your print book to an ebook takes effort, but which ebook formats are worth the time? |
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| Write a Book the Fast and Easy Way |
by Susan C. Daffron |
When it comes to book publishing, it's time to get real about what fast and easy really mean |
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| How to Set Up a Home Publishing Business |
by Susan C. Daffron |
Publishing is an ideal home-based business, but you need to answer some key questions first |
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| Finding Topic Ideas for Your Blog, Articles, or Even Your Book |
by Susan C. Daffron |
When you are trying to figure out what to write, don't worry about what you "should" do. |
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| Stop Wondering How to Write a Book |
by Susan C. Daffron |
If you haven't written your book yet, stop wondering how; figure out what motivates you and just do it |
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| The Ins and Outs of Book Barcodes |
by Susan C. Daffron |
Self-publishers need to understand the acronyms and terms related to book barcodes |
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| Why Being Passionate About Your Book Matters |
by Susan C. Daffron |
A book is a lot of work; you should write about something you care about a lot |
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| Seven Steps to Self Publish Your Book |
by Susan C. Daffron |
The steps you need to take to self publish a book are really quite simple |
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| Ten No-Cost Ways to Promote Your Book Today |
by Susan C. Daffron |
Ten simple book marketing activities that cost nothing, except some of your time. |
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| Talk Versus Action: Why Isn't Your Book Done? |
by Susan C. Daffron |
What people say often has little resemblance to the actions they actually take. |
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| Why Self-Publishers Should Write a Book Proposal |
by Susan C. Daffron |
Creating a book proposal forces you to think about the book before you actually write the book |
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| How to Work with a Book Cover Designer |
by Susan C. Daffron |
Understand what's involved and what you need to provide the designer to get a book cover created |
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| Key to Success #9: Be Yourself |
by Susan C. Daffron |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
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| Key to Success #8: Take Vacations |
by Susan C. Daffron |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
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| So You Want to be an Author? Learn About Publishing First. |
by Susan C. Daffron |
By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes |
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| Self-Publishing on a Budget |
by Susan C. Daffron |
Publishing on the cheap isn't impossible, but you do have to be creative |
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| Selecting Fonts for Your Book Layout |
by Susan C. Daffron |
Just because you can put 37 fonts into your book layout doesn't mean you should. |
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| How to Organize The Ideas in Your Book |
by Susan C. Daffron |
The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers |
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| Use Effective Marketing Copy to Describe Your Book |
by Susan C. Daffron |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
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| Overhead is Death |
by Susan C. Daffron |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
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| What to Do When You Have Too Much Material for Your Book |
by Susan C. Daffron |
Having too much book content can be overwhelming; take steps to winnow it down |
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| Getting Past Fear to Let Your Creativity Shine |
by Susan C. Daffron |
Fear can stop you in your tracks, let go of it and share your creative works with the world |
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| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
by James H. Byrd |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
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| Follow Your Own Path |
by Susan C. Daffron |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
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| How to Get Going on Your Book Even Before You Know Exactly What It's About |
by James H. Byrd |
Use the writing time you already spend on blog posts or articles to produce the content you need for your book |
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| Key to Success #6 Get Help When You Need It |
by Susan C. Daffron |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
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| Key to Success #5 Ditch What Isn't Working |
by Susan C. Daffron |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
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| How to Set Up a Book Launch Campaign |
by Susan C. Daffron |
Learn what is involved in doing an online book or product launch |
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| Keys to Success #4: Spend Wisely |
by Susan C. Daffron |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
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| Your Book Deserves to be Marketed; Don't Let It Down! |
by James H. Byrd |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
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| Keys to Success #3: Don't Fear Technology |
by Susan C. Daffron |
Technology is a tool, and like any tool, you need to learn how to use it |
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| Keys to Success: #1 Do Something |
by Susan C. Daffron |
It may sound overly simplistic, but doing something is better than doing nothing |
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| Think About What You Think |
by Susan C. Daffron |
Things you focus on tend to materialize in your life, so pay attention to what you're thinking |
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| Do a Blog Tour or Virtual Author Tour |
by Susan C. Daffron |
Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book |
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| Yes, Your Book Needs an Index |
by Susan C. Daffron |
Include time in your publishing schedule to create an index for your book. |
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| The Rise and Fall of EBooks |
by Susan C. Daffron |
Ebooks make sense for certain markets, but if you think you're going to become a millionaire by publishing an ebook, think again |
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| Determine the Right Size for Your Book |
by Susan C. Daffron |
When you lay out your book, the physical size is one of the first decisions you need to make |
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| Peer Review and Getting Endorsements |
by Susan C. Daffron |
Do a peer review and ask for testimonials long before your book is even finished |
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| The Back Cover of Your Book is Important Too |
by Susan C. Daffron |
The back cover is an important marketing tool, so you want to choose every word wisely. |
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| Why Your First Book Won't Be Your Last |
by James H. Byrd |
Once you write your first book, you'll discover many reasons why you should write more books. |
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| Three Ways to Get Your Book Published |
by James H. Byrd |
Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books. |
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| Getting Set Up as a Publisher with Lightning Source |
by Susan C. Daffron |
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source |
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| Evaluating Your Print Options for Your Book Project |
by Susan C. Daffron |
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications |
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| A Few Good Reasons to Self-Publish Your Book |
by Susan C. Daffron |
The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher |
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