Articles are arranged from newest to oldest.
 |
|
| So Many Ebook Formats; So Little Time |
by James H. Byrd |
Converting your print book to an ebook takes effort, but which ebook formats are worth the time? |
|
|
| Why Don't People Do The Things They Say They Want to Do? |
by Susan C. Daffron |
Whether you want to travel or be a book author, how can you be "too busy" to follow your dream? |
|
|
| Moods are for Cattle, Not Writing |
by Susan C. Daffron |
Excuses for not writing often relate to one of two problems: priorities or perfectionism |
|
|
| Write a Book the Fast and Easy Way |
by Susan C. Daffron |
When it comes to book publishing, it's time to get real about what fast and easy really mean |
|
|
| How to Set Up a Home Publishing Business |
by Susan C. Daffron |
Publishing is an ideal home-based business, but you need to answer some key questions first |
|
|
| How to Write Copy for Your Book Website |
by Susan C. Daffron |
A few tips for writing copy about your book, whether you plan to use it online or offline |
|
|
| Marketing is a Marathon, Not a Sprint |
by Susan C. Daffron |
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently |
|
|
| Stop Wondering How to Write a Book |
by Susan C. Daffron |
If you haven't written your book yet, stop wondering how; figure out what motivates you and just do it |
|
|
| The Ins and Outs of Book Barcodes |
by Susan C. Daffron |
Self-publishers need to understand the acronyms and terms related to book barcodes |
|
|
| Five Ways to Beat the Bummed Out Blues |
by Susan C. Daffron |
When you have down moments, try these five things to take care of yourself (and your business) |
|
|
| Why Being Passionate About Your Book Matters |
by Susan C. Daffron |
A book is a lot of work; you should write about something you care about a lot |
|
|
| Seven Steps to Self Publish Your Book |
by Susan C. Daffron |
The steps you need to take to self publish a book are really quite simple |
|
|
| Ten No-Cost Ways to Promote Your Book Today |
by Susan C. Daffron |
Ten simple book marketing activities that cost nothing, except some of your time. |
|
|
| Why Most People Fail to Finish Book Projects |
by Susan C. Daffron |
The reason most people don't finish their book projects is not lack of desire; it's lack of planning |
|
|
| 5 Easy Ways to Jump Start Your Writing |
by Susan C. Daffron |
If you are having one of those days where you don't want to write, try out these 5 tips to meet your deadline |
|
|
| Talk Versus Action: Why Isn't Your Book Done? |
by Susan C. Daffron |
What people say often has little resemblance to the actions they actually take. |
|
|
| Why Self-Publishers Should Write a Book Proposal |
by Susan C. Daffron |
Creating a book proposal forces you to think about the book before you actually write the book |
|
|
| How to Work with a Book Cover Designer |
by Susan C. Daffron |
Understand what's involved and what you need to provide the designer to get a book cover created |
|
|
| Key to Success #9: Be Yourself |
by Susan C. Daffron |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
|
|
| Key to Success #8: Take Vacations |
by Susan C. Daffron |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
|
|
| So You Want to be an Author? Learn About Publishing First. |
by Susan C. Daffron |
By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes |
|
|
| Self-Publishing on a Budget |
by Susan C. Daffron |
Publishing on the cheap isn't impossible, but you do have to be creative |
|
|
| Selecting Fonts for Your Book Layout |
by Susan C. Daffron |
Just because you can put 37 fonts into your book layout doesn't mean you should. |
|
|
| How to Organize The Ideas in Your Book |
by Susan C. Daffron |
The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers |
|
|
| Use Effective Marketing Copy to Describe Your Book |
by Susan C. Daffron |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
|
|
| Overhead is Death |
by Susan C. Daffron |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
|
|
| What to Do When You Have Too Much Material for Your Book |
by Susan C. Daffron |
Having too much book content can be overwhelming; take steps to winnow it down |
|
|
| Getting Past Fear to Let Your Creativity Shine |
by Susan C. Daffron |
Fear can stop you in your tracks, let go of it and share your creative works with the world |
|
|
| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
by James H. Byrd |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
|
|
| Key to Success #5 Ditch What Isn't Working |
by Susan C. Daffron |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
|
|
| How to Set Up a Book Launch Campaign |
by Susan C. Daffron |
Learn what is involved in doing an online book or product launch |
|
|
| Keys to Success #4: Spend Wisely |
by Susan C. Daffron |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
|
|
| Your Book Deserves to be Marketed; Don't Let It Down! |
by James H. Byrd |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
|
|
| If You Don't Write It Down, It's Gone |
by James H. Byrd |
When you're writing your book, great ideas happen all the time; the trick is to capture them. |
|
|
| Keys to Success #3: Don't Fear Technology |
by Susan C. Daffron |
Technology is a tool, and like any tool, you need to learn how to use it |
|
|
| Keys to Success: #1 Do Something |
by Susan C. Daffron |
It may sound overly simplistic, but doing something is better than doing nothing |
|
|
| Green Tightwad Publishing |
by Susan C. Daffron |
Go green and avoid the archaic traditional publishing model with its wasteful bookstore returns and remainders |
|
|
| Think About What You Think |
by Susan C. Daffron |
Things you focus on tend to materialize in your life, so pay attention to what you're thinking |
|
|
| Create a Video Book Trailer |
by Susan C. Daffron |
Use the power of video to create an advertisement for your book. |
|
|
| Do a Blog Tour or Virtual Author Tour |
by Susan C. Daffron |
Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book |
|
|
| Enhance Your Book's Listing on Amazon |
by Susan C. Daffron |
Get your book listing correct on Amazon and take advantage of the extra tools Amazon offers |
|
|
| Yes, Your Book Needs an Index |
by Susan C. Daffron |
Include time in your publishing schedule to create an index for your book. |
|
|
| Go Beyond the Press Release to Get Publicity for Your Book |
by Susan C. Daffron |
Getting media coverage often requires more than just a press release |
|
|
| How Can I Write a Book and Run My Business at the Same Time? |
by Susan C. Daffron |
Business owners often wonder how they can actually write and publish a book while operating a business |
|
|
| Create an Online Press Kit for Your Book |
by Susan C. Daffron |
An online press kit is a good way to offer information about your book and your expertise |
|
|
| Determine the Right Size for Your Book |
by Susan C. Daffron |
When you lay out your book, the physical size is one of the first decisions you need to make |
|
|
| Peer Review and Getting Endorsements |
by Susan C. Daffron |
Do a peer review and ask for testimonials long before your book is even finished |
|
|
| The Back Cover of Your Book is Important Too |
by Susan C. Daffron |
The back cover is an important marketing tool, so you want to choose every word wisely. |
|
|
| Why Your First Book Won't Be Your Last |
by James H. Byrd |
Once you write your first book, you'll discover many reasons why you should write more books. |
|
|
| To Market Your Book, You Need to Get Out of the Bubble |
by Susan C. Daffron |
If you ever want anyone to read your book, you need to get out there and market it |
|
|
| Three Ways to Get Your Book Published |
by James H. Byrd |
Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books. |
|
|
| Getting Set Up as a Publisher with Lightning Source |
by Susan C. Daffron |
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source |
|
|
| How to Beat Killer Procrastination |
by Susan C. Daffron |
Procrastination is the enemy of writers and probably the reason most books never see the light of day |
|
|
| Jump Start Your Book with Content You Already Have |
by James H. Byrd |
Use these tips to find enough content to get a great head start on your book project |
|
|
| Write the Right Book |
by James H. Byrd |
Consider your return on investment before you begin a book-writing project |
|
|
| Evaluating Your Print Options for Your Book Project |
by Susan C. Daffron |
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications |
|
|
| Use the Power of Links to Increase Book Sales |
by Susan C. Daffron |
Two simple (and free) things you can do to market your book online right now |
|
|
| What is a CIP and an LCCN? |
by Susan C. Daffron |
Along with the ISBN (International Standard Book Number) that is used to identify a book, you'll encounter other acronyms like CIP and LCCN |
|
|
| Anatomy of a Book Layout |
by Susan C. Daffron |
As a self-publisher, you should learn a few conventions before you lay out your book |
|
|
| Six Key Elements of a Book Web Site |
by Susan C. Daffron |
To market a book online, the first thing you must have is a Web site |
|
|
| Which Tasks Should Self-Publishers Outsource? |
by Susan C. Daffron |
Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at |
|
|
| Everyone Really Does Judge a Book by Its Cover |
by Susan C. Daffron |
Even if you will only be selling your book online, your book cover design needs to make a great impression |
|
|
| The Wonderful World of Print on Demand Book Distribution |
by Susan C. Daffron |
Virtually all "POD publishers" use the same printer so their books can be ordered by bookstores and available on Amazon |
|
|
| How to Select the Right Editor for Your Book Project |
by Susan C. Daffron |
You need to understand the various types of editing before you go searching for an editor |
|
|
| How to Come Up with a Great Title for Your Non-Fiction Book |
by Susan C. Daffron |
The title is like a headline for your book, so you should take the time to craft it carefully |
|
|
| Recycle Your Book into Multiple Products |
by Susan C. Daffron |
Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it |
|
|
| How to Create an Outline for Your Non-fiction Book |
by Susan C. Daffron |
An outline is like a roadmap for your book and can help keep you from getting "stalled out" on the project |
|
|
| What is an ISBN and Why Do I Need One for My Book? |
by Susan C. Daffron |
An ISBN or International Standard Book Number is one of the most important numbers you will encounter in book publishing |
|
|
| A Few Good Reasons to Self-Publish Your Book |
by Susan C. Daffron |
The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher |
|
|
| The Confusion Surrounding Print on Demand |
by Susan C. Daffron |
Print on demand is a printing technology ; it isn't the same thing as a vanity press |
|
|
