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Articles by Topic: Content Development

Articles are arranged from newest to oldest.



So Many Ebook Formats; So Little Time	by James H. Byrd
Converting your print book to an ebook takes effort, but which ebook formats are worth the time?


How to Write Copy for Your Book Website	by Susan C. Daffron
A few tips for writing copy about your book, whether you plan to use it online or offline


How to Organize The Ideas in Your Book	by Susan C. Daffron
The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers


How to Get Going on Your Book Even Before You Know Exactly What It's About	by James H. Byrd
Use the writing time you already spend on blog posts or articles to produce the content you need for your book


If You Don't Write It Down, It's Gone	by James H. Byrd
When you're writing your book, great ideas happen all the time; the trick is to capture them.


Yes, Your Book Needs an Index	by Susan C. Daffron
Include time in your publishing schedule to create an index for your book.


How to Record Audio Products	by Susan C. Daffron
Learn how to use audio to promote your book or to create companion products that complement your book


Web Site Content That Works	by Susan C. Daffron
Coming up with good Web content is easy if you keep your customer and the search engines in mind


Don't Leave Your Web Site Visitors Wondering Who You Are	by Susan C. Daffron
When you create goals for your business Web site, one of them needs to be to "tell people how to get in touch with us."


7 Cures for Ailing Presentations	by Susan C. Daffron
Avoid "death by PowerPoint" and keep your presentations interesting


Write Compelling Copy with Your Customer in Mind	by Susan C. Daffron
The next time you are feeling intimidated at the prospect of copywriting, try "walking a mile" in your customer's shoes


Get Your Book Done!	by Susan C. Daffron
If you had a book inside you that you just can't finish, learn how to finally get it done.


Cures for Common Writing Mistakes	by Susan C. Daffron
Techniques to keep your writing interesting and fun to read.

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