Articles are arranged from newest to oldest.
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| Embrace Truth in Marketing |
by Susan C. Daffron |
People don't like being manipulated; by telling the truth you stand out from all the online snake oil salesmen |
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| Marketing is a Marathon, Not a Sprint |
by Susan C. Daffron |
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently |
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| Don't Send Credit Card Numbers Via Email...EVER! |
by Susan C. Daffron |
Whether you are business owner or consumer, it is never okay to send credit card information via email |
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| Follow Your Own Path |
by Susan C. Daffron |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
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| To Market Your Book, You Need to Get Out of the Bubble |
by Susan C. Daffron |
If you ever want anyone to read your book, you need to get out there and market it |
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| Use the Power of Links to Increase Book Sales |
by Susan C. Daffron |
Two simple (and free) things you can do to market your book online right now |
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| What is an Autoresponder and Why Do I Need One? |
by Susan C. Daffron |
Everyone talks about autoresponders; find out what they can do for your business |
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| Why Can't I Find My Site? |
by Susan C. Daffron |
If the Googlebot never comes to visit your site, neither will Google searchers. |
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| Who Are You? I Really Want to Know! |
by James H. Byrd |
Use personal information about your customers wisely and responsibly. |
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| More Ways to Promote Your Site |
by James H. Byrd |
Affiliate programs, e-zines, advertising, and other ways to promote your site. |
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| Start Your Own E-mail Publication |
by James H. Byrd |
Learn the basics of setting up an e-mail publication. |
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| Spam: It's Just as Gross in Your Inbox |
by James H. Byrd |
Don't alienate your customers by sending them unsolicited e-mail marketing messages |
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| Get the Message with E-mail Hosting |
by James H. Byrd |
Techniques for "branding" your Internet presence. |
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| Get Your Ezine Delivered |
by Susan C. Daffron |
Thanks to spam, getting email where it needs to go has become increasingly difficult. |
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| Create an HTML Ezine People Actually Read |
by Susan C. Daffron |
HTML ezines are more difficult to create than plain text email because of email client compatibility issues. |
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| Measure the Success of Your Email Campaign |
by James H. Byrd |
Many factors can influence the effectiveness of your email campaign, so you need to test different approaches |
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