Articles are arranged from newest to oldest.
 |
|
| Don't Be Afraid to Market Your Book with a Blog |
by Susan C. Daffron |
Don't let a few simple concerns or fear of technology stop you from setting up a blog |
|
|
| Don't Send Credit Card Numbers Via Email...EVER! |
by Susan C. Daffron |
Whether you are business owner or consumer, it is never okay to send credit card information via email |
|
|
| Use a Blog to Support Your Main Web Site, Not Replace It |
by James H. Byrd |
Use a blog for its strengths; it should be an adjunct to a standard business Web site, not a substitute for one |
|
|
| Key to Success #6 Get Help When You Need It |
by Susan C. Daffron |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
|
|
| How to Set Up a Book Launch Campaign |
by Susan C. Daffron |
Learn what is involved in doing an online book or product launch |
|
|
| Create an Online Press Kit for Your Book |
by Susan C. Daffron |
An online press kit is a good way to offer information about your book and your expertise |
|
|
| Navigating the Maze of Technology |
by Susan C. Daffron |
When it comes to technology, don't be swayed by hype; figure out what's right for your business |
|
|
| To Market Your Book, You Need to Get Out of the Bubble |
by Susan C. Daffron |
If you ever want anyone to read your book, you need to get out there and market it |
|
|
| Web Site Content That Works |
by Susan C. Daffron |
Coming up with good Web content is easy if you keep your customer and the search engines in mind |
|
|
| Don't Leave Your Web Site Visitors Wondering Who You Are |
by Susan C. Daffron |
When you create goals for your business Web site, one of them needs to be to "tell people how to get in touch with us." |
|
|
| Understanding the Relationship Between Domain Names and Hosting |
by Susan C. Daffron |
Domain names and hosting are two completely separate products, so it helps to understand the relationship between domain names and hosting. |
|
|
| How to Select a Great Domain Name |
by Susan C. Daffron |
Finding a good easy-to-remember domain name that isn't already taken can be a bit of a challenge |
|
|
| The First Step to a Great Web Site: Research |
by Susan C. Daffron |
After you decide you need a Web site for your business, do some research |
|
|
| Before You Develop a Site, Ask Yourself One Question |
by Susan C. Daffron |
Before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why |
|
|
| Six Key Elements of a Book Web Site |
by Susan C. Daffron |
To market a book online, the first thing you must have is a Web site |
|
|
| Good Design Helps Your Site |
by Susan C. Daffron |
Design is not just about how a site looks, but how it works as well |
|
|
| Getting Started with Web Sites |
by Susan C. Daffron |
Learn what's involved with putting a Web site online |
|
|
| Web Site Design Goals |
by James H. Byrd |
Know what you want to do with your Web site before you do it. |
|
|
| Smart Site Navigation |
by James H. Byrd |
Create a usable navigation scheme for your Web site. |
|
|
| Simple Visitor Survey Forms |
by James H. Byrd |
How to create a simple Web form to collect visitor information |
|
|
| Rotating Advertisements on Your Site |
by James H. Byrd |
Learn how Web site ad rotators work. |
|
|
| Planning Your Web Site |
by James H. Byrd |
Create a bubble diagram to help you plot out your next site. |
|
|
| Planning to Make a Difference |
by James H. Byrd |
Find ways to keep your site interesting or your visitors will go away.. |
|
|
| Getting Personal |
by James H. Byrd |
Inspire customer confidence by letting them know who you are. |
|
|
| Design Tips and Traps |
by James H. Byrd |
Avoiding Web site design problems |
|
|
| Data-driven Web Sites |
by James H. Byrd |
Sometimes it's a good idea to have a database behind your site. |
|
|
| Choosing a Web Site Development Firm |
by James H. Byrd |
Things to consider when you hire a Web developer. |
|
|
| Building a Community in Cyberspace |
by James H. Byrd |
Add tools to your site that engage your visitors |
|
|
| Web Storefronts |
by James H. Byrd |
Your choice of a Web storefront depends on your needs and budget. |
|
|
| Web Site Security |
by James H. Byrd |
Understanding encryption and digital certificates. |
|
|
| Tailor Your Site to Your Customers |
by James H. Byrd |
Use personalization to give your customers a superior shopping experience |
|
|
| Overcoming Buyer Reluctance |
by James H. Byrd |
Help your customers feel comfortable buying from you. |
|
|
| Introduction to E-commerce |
by James H. Byrd |
Using the Internet to Transact Business |
|
|
| Image Editing Tips |
by Susan C. Daffron |
Knowing about image editing helps when retouching photos. |
|
|
| Choosing Web Site Creation Software |
by Susan C. Daffron |
A few of popular options when you want to create your site yourself. |
|
|
| Working with Web Graphics |
by James H. Byrd |
Tips for using graphics effectively on your Web site. |
|
|
| Understanding On-Line Payment |
by James H. Byrd |
Learn how on-line transactions are processed before you set up a site. |
|
|
| Search Engine Optimization Tips Using Site Content – Part 2 |
by James H. Byrd |
Optimize your Web site's position in the search engine rankings by virtue of its content. |
|
|
| Search Engine Optimization Tips Using Site Content - Part 1 |
by James H. Byrd |
Proven methods to increase the traffic your Web site receives from people using search engines |
|
|
| Replace Your Mail Links with a Contact Form |
by James H. Byrd |
Using a contact form instead of an email link on your Web site allows you to hide your email address from spammers, yet still gives your customers a way to contact you |
|
|
