Articles are arranged from newest to oldest.
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| Practice a Presentation Even When You Can't Practice |
by Susan C. Daffron |
A few tips for practicing your presentation even when you are busy and on the road |
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| Embrace Truth in Marketing |
by Susan C. Daffron |
People don't like being manipulated; by telling the truth you stand out from all the online snake oil salesmen |
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| How to Write Copy for Your Book Website |
by Susan C. Daffron |
A few tips for writing copy about your book, whether you plan to use it online or offline |
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| Marketing is a Marathon, Not a Sprint |
by Susan C. Daffron |
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently |
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| Don't Send Credit Card Numbers Via Email...EVER! |
by Susan C. Daffron |
Whether you are business owner or consumer, it is never okay to send credit card information via email |
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| Ten No-Cost Ways to Promote Your Book Today |
by Susan C. Daffron |
Ten simple book marketing activities that cost nothing, except some of your time. |
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| Use a Blog to Support Your Main Web Site, Not Replace It |
by James H. Byrd |
Use a blog for its strengths; it should be an adjunct to a standard business Web site, not a substitute for one |
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| Key to Success #9: Be Yourself |
by Susan C. Daffron |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
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| Publishing and the Pursuit of Money |
by Susan C. Daffron |
When you are educating yourself about the realities of publishing your own book, consider also learning more about business itself |
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| Use Effective Marketing Copy to Describe Your Book |
by Susan C. Daffron |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
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| Overhead is Death |
by Susan C. Daffron |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
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| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
by James H. Byrd |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
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| Follow Your Own Path |
by Susan C. Daffron |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
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| Key to Success #6 Get Help When You Need It |
by Susan C. Daffron |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
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| Key to Success #5 Ditch What Isn't Working |
by Susan C. Daffron |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
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| How to Set Up a Book Launch Campaign |
by Susan C. Daffron |
Learn what is involved in doing an online book or product launch |
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| Your Book Deserves to be Marketed; Don't Let It Down! |
by James H. Byrd |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
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| Keys to Success: #1 Do Something |
by Susan C. Daffron |
It may sound overly simplistic, but doing something is better than doing nothing |
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| Create a Video Book Trailer |
by Susan C. Daffron |
Use the power of video to create an advertisement for your book. |
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| Do a Blog Tour or Virtual Author Tour |
by Susan C. Daffron |
Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book |
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| Go Beyond the Press Release to Get Publicity for Your Book |
by Susan C. Daffron |
Getting media coverage often requires more than just a press release |
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| The Rise and Fall of EBooks |
by Susan C. Daffron |
Ebooks make sense for certain markets, but if you think you're going to become a millionaire by publishing an ebook, think again |
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| Create an Online Press Kit for Your Book |
by Susan C. Daffron |
An online press kit is a good way to offer information about your book and your expertise |
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| Navigating the Maze of Technology |
by Susan C. Daffron |
When it comes to technology, don't be swayed by hype; figure out what's right for your business |
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| Why Your First Book Won't Be Your Last |
by James H. Byrd |
Once you write your first book, you'll discover many reasons why you should write more books. |
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| To Market Your Book, You Need to Get Out of the Bubble |
by Susan C. Daffron |
If you ever want anyone to read your book, you need to get out there and market it |
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| How to Record Audio Products |
by Susan C. Daffron |
Learn how to use audio to promote your book or to create companion products that complement your book |
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| Tips for Thriving in Business During a Recession |
by Susan C. Daffron |
A few tips for making sure your business thrives, even when the economy does not |
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| Web Site Content That Works |
by Susan C. Daffron |
Coming up with good Web content is easy if you keep your customer and the search engines in mind |
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| Understanding the Relationship Between Domain Names and Hosting |
by Susan C. Daffron |
Domain names and hosting are two completely separate products, so it helps to understand the relationship between domain names and hosting. |
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| Before You Develop a Site, Ask Yourself One Question |
by Susan C. Daffron |
Before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why |
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| Use the Power of Links to Increase Book Sales |
by Susan C. Daffron |
Two simple (and free) things you can do to market your book online right now |
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| Six Key Elements of a Book Web Site |
by Susan C. Daffron |
To market a book online, the first thing you must have is a Web site |
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| Write Compelling Copy with Your Customer in Mind |
by Susan C. Daffron |
The next time you are feeling intimidated at the prospect of copywriting, try "walking a mile" in your customer's shoes |
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| Be Careful with Your Copyrights |
by Susan C. Daffron |
As a writer, it's a good idea to understand what rights you are giving away and which ones you are retaining. |
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| Finding and Understanding Your Target Market |
by Susan C. Daffron |
When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace. |
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| Cleaning the Closet Is Like Marketing Your Business |
by Susan C. Daffron |
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. |
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| Use a "Memory Hook" or "Book Hook" to Be Unforgettable |
by Susan C. Daffron |
Add some spark to your marketing message to make your book stand out from the crowd |
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| What is an Autoresponder and Why Do I Need One? |
by Susan C. Daffron |
Everyone talks about autoresponders; find out what they can do for your business |
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| Understanding Market Research |
by Susan C. Daffron |
Market research doesn't have to be complicated; it often involves getting information about what your customers want (and don't want) to buy |
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| What is a Blog? |
by Susan C. Daffron |
You hear about blogs all the time, but what are they? |
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| Blogging 101 |
by Susan C. Daffron |
Often forgotten amid the "cool new idea" of blogging is the reality that starting a blog means you'll have to write something. |
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| Building a Loyal Customer Base |
by James H. Byrd |
Give your customers incentives to buy and to keep buying. |
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| Who Are You? I Really Want to Know! |
by James H. Byrd |
Use personal information about your customers wisely and responsibly. |
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| Web Site Hosting |
by James H. Byrd |
Choosing a Web host is an important decision. |
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| Web Site Design Goals |
by James H. Byrd |
Know what you want to do with your Web site before you do it. |
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| Smart Site Navigation |
by James H. Byrd |
Create a usable navigation scheme for your Web site. |
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| Simple Visitor Survey Forms |
by James H. Byrd |
How to create a simple Web form to collect visitor information |
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| Rotating Advertisements on Your Site |
by James H. Byrd |
Learn how Web site ad rotators work. |
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| Promoting Your Site through Search Engines |
by James H. Byrd |
The ins and outs of search engines. |
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| Planning to Make a Difference |
by James H. Byrd |
Find ways to keep your site interesting or your visitors will go away.. |
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| More Ways to Promote Your Site |
by James H. Byrd |
Affiliate programs, e-zines, advertising, and other ways to promote your site. |
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| Monitoring Your Web Site's Vital Statistics |
by James H. Byrd |
Use Web site statistics to understand how people use your site. |
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| Getting Personal |
by James H. Byrd |
Inspire customer confidence by letting them know who you are. |
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| Expand Your Web Presence with Subdomains |
by James H. Byrd |
Subdomains let you leverage the recognition of your domain name for new Web sites and services. |
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| Domain Names Demystified |
by James H. Byrd |
What a domain name is and how to get one. |
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| Building a Community in Cyberspace |
by James H. Byrd |
Add tools to your site that engage your visitors |
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| Tailor Your Site to Your Customers |
by James H. Byrd |
Use personalization to give your customers a superior shopping experience |
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| Overcoming Buyer Reluctance |
by James H. Byrd |
Help your customers feel comfortable buying from you. |
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| Measure the Success of Your Email Campaign |
by James H. Byrd |
Many factors can influence the effectiveness of your email campaign, so you need to test different approaches |
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