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Business Operations |
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| Why Prioritizing is a Waste of Time |
Mindsets |
When it comes to priority, the only thing that really matters is what you are going to do next. |
| Publishize Your Business |
by James H. Byrd |
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| Do the Thing (or Things) You're Afraid to Do |
Mindsets |
After you've done the scary thing once, you gain the confidence to do it again |
| Publishize Your Business |
by Susan C. Daffron |
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| Projects Always Take Longer Than You Think |
Musings |
No matter how much information you have, there is no substitute for experience |
| Publishize Your Business |
by Susan C. Daffron |
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| Courtesy is Contagious |
The Publishing Business |
Treating others right and planning ahead gives you the edge over your competitors |
| Publishize Your Business |
by James H. Byrd |
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| Dare to Be Great in Writing and Business |
Inspiration |
The next time you are feeling down about your business or your writing, ponder words of wisdom from Lloyd Dobler |
| Publishize Your Business |
by Susan C. Daffron |
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| Five Ways to Beat the Bummed Out Blues |
Inspiration |
When you have down moments, try these five things to take care of yourself (and your business) |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #10: Don't Give Up! |
The Publishing Business |
Accept the fact that owning and operating a business will require work, and don't give up if it's what you really want |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #7: Do What You Say You're Going to Do |
The Publishing Business |
The Golden Rule applies to business: treat people the way you would like to be treated |
| Publishize Your Business |
by Susan C. Daffron |
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| Publishing and the Pursuit of Money |
Musings |
When you are educating yourself about the realities of publishing your own book, consider also learning more about business itself |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success #4: Spend Wisely |
The Publishing Business |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
| Publishize Your Business |
by Susan C. Daffron |
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| Tips for Thriving in Business During a Recession |
The Publishing Business |
A few tips for making sure your business thrives, even when the economy does not |
| Publishize Your Business |
by Susan C. Daffron |
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| How to Figure Out What's Next (or "Help, I Have Too Many Projects!") |
The Publishing Business |
You can't do everything, but you need to figure out what you are going to do next |
| Publishize Your Business |
by Susan C. Daffron |
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| Setting and Achieving Big Goals |
Motivation |
Don't snuff big dreams before they begin; look at the end goal and work backwards in small steps |
| Write Your Book |
by Susan C. Daffron |
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| The Wacky World of Discounts |
Self-Publishing |
Although it's confusing, understanding how discounts work is big part of the money matters in publishing |
| Publish Your Book |
by Susan C. Daffron |
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| Seventeen Ways You Can Increase Profits by Bundling Other Items with Your Books |
Book Marketing |
If you can think of other items you can bundle with your book, you can dramatically increase your profits |
| Promote Your Book |
by Susan C. Daffron |
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| Don't Send Credit Card Numbers Via Email...EVER! |
Ecommerce |
Whether you are business owner or consumer, it is never okay to send credit card information via email |
| Internet Publishing |
by Susan C. Daffron |
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| More Ways to Promote Your Site |
Web Sites |
Affiliate programs, e-zines, advertising, and other ways to promote your site. |
| Internet Publishing |
by James H. Byrd |
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| Application Service Providers |
Web Sites |
Deciding whether an ASP solution is right for you. |
| Internet Publishing |
by James H. Byrd |
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| Protect Your Merchant Account |
Ecommerce |
Don't let hackers troll for valid credit card numbers on your dime |
| Internet Publishing |
by James H. Byrd |
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| Overcoming Buyer Reluctance |
Ecommerce |
Help your customers feel comfortable buying from you. |
| Internet Publishing |
by James H. Byrd |
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| Introduction to E-commerce |
Ecommerce |
Using the Internet to Transact Business |
| Internet Publishing |
by James H. Byrd |
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| Basic Internet Payment Processing |
Ecommerce |
Understanding how payment works over the Internet |
| Internet Publishing |
by James H. Byrd |
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| Accepting Credit Cards on the Cheap |
Ecommerce |
Learn about the benefits and limitations of PayPal |
| Internet Publishing |
by James H. Byrd |
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| Choosing an Internet Service Provider |
Web Sites |
Take the time to select the right ISP for your needs. |
| Internet Publishing |
by Susan C. Daffron |
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| Understanding On-Line Payment |
Ecommerce |
Learn how on-line transactions are processed before you set up a site. |
| Internet Publishing |
by James H. Byrd |
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| The Realities of Operating an Online Product Business |
Ecommerce |
Learn what is involved in operating an Internet storefront after you have it set up |
| Internet Publishing |
by James H. Byrd |
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| Building a Loyal Customer Base |
Ecommerce |
Give your customers incentives to buy and to keep buying. |
| Internet Publishing |
by James H. Byrd |
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