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| Back |
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Book Publishing |
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| Keys to Success #3: Don't Fear Technology |
The Publishing Business |
Technology is a tool, and like any tool, you need to learn how to use it |
| Publishize Your Business |
by Susan C. Daffron |
|
| Five Ways to Beat the Bummed Out Blues |
Inspiration |
When you have down moments, try these five things to take care of yourself (and your business) |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #9: Be Yourself |
The Publishing Business |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
| Publishize Your Business |
by Susan C. Daffron |
|
| How to Figure Out What's Next (or "Help, I Have Too Many Projects!") |
The Publishing Business |
You can't do everything, but you need to figure out what you are going to do next |
| Publishize Your Business |
by Susan C. Daffron |
|
| How to Set Up a Home Publishing Business |
Why Publish? |
Publishing is an ideal home-based business, but you need to answer some key questions first |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success #4: Spend Wisely |
The Publishing Business |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
| Publishize Your Business |
by Susan C. Daffron |
|
| Overhead is Death |
The Publishing Business |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
| Publishize Your Business |
by Susan C. Daffron |
|
| Getting Past Fear to Let Your Creativity Shine |
Mindsets |
Fear can stop you in your tracks, let go of it and share your creative works with the world |
| Publishize Your Business |
by Susan C. Daffron |
|
| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
Why Publish? |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
| Publishize Your Business |
by James H. Byrd |
|
| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #8: Take Vacations |
The Publishing Business |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success: #1 Do Something |
The Publishing Business |
It may sound overly simplistic, but doing something is better than doing nothing |
| Publishize Your Business |
by Susan C. Daffron |
|
| Think About What You Think |
Mindsets |
Things you focus on tend to materialize in your life, so pay attention to what you're thinking |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Don't People Do The Things They Say They Want to Do? |
Musings |
Whether you want to travel or be a book author, how can you be "too busy" to follow your dream? |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Your First Book Won't Be Your Last |
The Publishing Business |
Once you write your first book, you'll discover many reasons why you should write more books. |
| Publishize Your Business |
by James H. Byrd |
|
| Dare to Be Great in Writing and Business |
Inspiration |
The next time you are feeling down about your business or your writing, ponder words of wisdom from Lloyd Dobler |
| Publishize Your Business |
by Susan C. Daffron |
|
| Which Tasks Should Self-Publishers Outsource? |
The Publishing Business |
Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at |
| Publishize Your Business |
by Susan C. Daffron |
|
| When Is Book Writing Like Barn Raising? |
Mindsets |
If you really want to be a published author, at some point, you have to be a little nuts and take a few risks |
| Publishize Your Business |
by Susan C. Daffron |
|
| Choose to Become a Book Author |
Mindsets |
To be a book author, you have to choose to take on the project and make the commitment to actually write the book |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Being Passionate About Your Book Matters |
Getting Started |
A book is a lot of work; you should write about something you care about a lot |
| Write Your Book |
by Susan C. Daffron |
|
| Write a Book the Fast and Easy Way |
Motivation |
When it comes to book publishing, it's time to get real about what fast and easy really mean |
| Write Your Book |
by Susan C. Daffron |
|
| How Do I Get Started on My Book? |
Getting Started |
When it comes to writing a book, often people simply can't figure out how to get started, so here are hints for making your book a reality |
| Write Your Book |
by Susan C. Daffron |
|
| How to Write When Life Gets in the Way |
Writing |
Life events can disrupt working and writing. How can you write when you can barely even think? |
| Write Your Book |
by Susan C. Daffron |
|
| Stop Wondering How to Write a Book |
Getting Started |
If you haven't written your book yet, stop wondering how; figure out what motivates you and just do it |
| Write Your Book |
by Susan C. Daffron |
|
| Moods are for Cattle, Not Writing |
Motivation |
Excuses for not writing often relate to one of two problems: priorities or perfectionism |
| Write Your Book |
by Susan C. Daffron |
|
| Why Most People Fail to Finish Book Projects |
Motivation |
The reason most people don't finish their book projects is not lack of desire; it's lack of planning |
| Write Your Book |
by Susan C. Daffron |
|
| 5 Easy Ways to Jump Start Your Writing |
Motivation |
If you are having one of those days where you don't want to write, try out these 5 tips to meet your deadline |
| Write Your Book |
by Susan C. Daffron |
|
| Talk Versus Action: Why Isn't Your Book Done? |
Motivation |
What people say often has little resemblance to the actions they actually take. |
| Write Your Book |
by Susan C. Daffron |
|
| How to Organize The Ideas in Your Book |
Writing |
The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers |
| Write Your Book |
by Susan C. Daffron |
|
| What to Do When You Have Too Much Material for Your Book |
Writing |
Having too much book content can be overwhelming; take steps to winnow it down |
| Write Your Book |
by Susan C. Daffron |
|
| If You Don't Write It Down, It's Gone |
Getting Started |
When you're writing your book, great ideas happen all the time; the trick is to capture them. |
| Write Your Book |
by James H. Byrd |
|
| How Can I Write a Book and Run My Business at the Same Time? |
Motivation |
Business owners often wonder how they can actually write and publish a book while operating a business |
| Write Your Book |
by Susan C. Daffron |
|
| How to Beat Killer Procrastination |
Motivation |
Procrastination is the enemy of writers and probably the reason most books never see the light of day |
| Write Your Book |
by Susan C. Daffron |
|
| Jump Start Your Book with Content You Already Have |
Choosing Topics |
Use these tips to find enough content to get a great head start on your book project |
| Write Your Book |
by James H. Byrd |
|
| Write the Right Book |
Choosing Topics |
Consider your return on investment before you begin a book-writing project |
| Write Your Book |
by James H. Byrd |
|
| How to Come Up with a Great Title for Your Non-Fiction Book |
Getting Started |
The title is like a headline for your book, so you should take the time to craft it carefully |
| Write Your Book |
by Susan C. Daffron |
|
| How to Create an Outline for Your Non-fiction Book |
Writing |
An outline is like a roadmap for your book and can help keep you from getting "stalled out" on the project |
| Write Your Book |
by Susan C. Daffron |
|
| So You Want to be an Author? Learn About Publishing First. |
Getting Started |
By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes |
| Write Your Book |
by Susan C. Daffron |
|
| Determine the Right Size for Your Book |
Book Design |
When you lay out your book, the physical size is one of the first decisions you need to make |
| Publish Your Book |
by Susan C. Daffron |
|
| Are You Really Self-Publishing or Not? |
Self-Publishing |
When you sign up with a "self-publishing company" you probably are not really self-publishing and you may end up regretting it |
| Publish Your Book |
by Susan C. Daffron |
|
| How Hard Is It to Lay Out Your Book with InDesign? |
Book Design |
Take your level of computer savvy, patience, graphic design skills, and willingness to learn new software into account before you tackle doing your own book layout with a program like InDesign |
| Publish Your Book |
by Susan C. Daffron |
|
| Help, I Have Too Many Books! 5 Ways to Unload Excess Book Inventory |
Self-Publishing |
A few ideas for getting excess books out of your garage and turning them into money in the bank |
| Publish Your Book |
by Susan C. Daffron |
|
| So Many Ebook Formats; So Little Time |
Ebooks |
Converting your print book to an ebook takes effort, but which ebook formats are worth the time? |
| Publish Your Book |
by James H. Byrd |
|
| The Ins and Outs of Book Barcodes |
Self-Publishing |
Self-publishers need to understand the acronyms and terms related to book barcodes |
| Publish Your Book |
by Susan C. Daffron |
|
| Seven Steps to Self Publish Your Book |
Self-Publishing |
The steps you need to take to self publish a book are really quite simple |
| Publish Your Book |
by Susan C. Daffron |
|
| Why Self-Publishers Should Write a Book Proposal |
Self-Publishing |
Creating a book proposal forces you to think about the book before you actually write the book |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Work with a Book Cover Designer |
Book Design |
Understand what's involved and what you need to provide the designer to get a book cover created |
| Publish Your Book |
by Susan C. Daffron |
|
| Self-Publishing on a Budget |
Self-Publishing |
Publishing on the cheap isn't impossible, but you do have to be creative |
| Publish Your Book |
by Susan C. Daffron |
|
| Selecting Fonts for Your Book Layout |
Book Design |
Just because you can put 37 fonts into your book layout doesn't mean you should. |
| Publish Your Book |
by Susan C. Daffron |
|
| The Wacky World of Discounts |
Self-Publishing |
Although it's confusing, understanding how discounts work is big part of the money matters in publishing |
| Publish Your Book |
by Susan C. Daffron |
|
| Yes, Your Book Needs an Index |
Book Design |
Include time in your publishing schedule to create an index for your book. |
| Publish Your Book |
by Susan C. Daffron |
|
| Evaluating Your Print Options for Your Book Project |
Book Design |
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications |
| Publish Your Book |
by Susan C. Daffron |
|
| The Back Cover of Your Book is Important Too |
Book Design |
The back cover is an important marketing tool, so you want to choose every word wisely. |
| Publish Your Book |
by Susan C. Daffron |
|
| Getting Set Up as a Publisher with Lightning Source |
Print-on-Demand |
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source |
| Publish Your Book |
by Susan C. Daffron |
|
| What is a CIP and an LCCN? |
Self-Publishing |
Along with the ISBN (International Standard Book Number) that is used to identify a book, you'll encounter other acronyms like CIP and LCCN |
| Publish Your Book |
by Susan C. Daffron |
|
| A Few Good Reasons to Self-Publish Your Book |
Self-Publishing |
The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher |
| Publish Your Book |
by Susan C. Daffron |
|
| The Confusion Surrounding Print on Demand |
Print-on-Demand |
Print on demand is a printing technology ; it isn't the same thing as a vanity press |
| Publish Your Book |
by Susan C. Daffron |
|
| The Wonderful World of Print on Demand Book Distribution |
Print-on-Demand |
Virtually all "POD publishers" use the same printer so their books can be ordered by bookstores and available on Amazon |
| Publish Your Book |
by Susan C. Daffron |
|
| Anatomy of a Book Layout |
Book Design |
As a self-publisher, you should learn a few conventions before you lay out your book |
| Publish Your Book |
by Susan C. Daffron |
|
| Everyone Really Does Judge a Book by Its Cover |
Book Design |
Even if you will only be selling your book online, your book cover design needs to make a great impression |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Select the Right Editor for Your Book Project |
Self-Publishing |
You need to understand the various types of editing before you go searching for an editor |
| Publish Your Book |
by Susan C. Daffron |
|
| What is an ISBN and Why Do I Need One for My Book? |
Self-Publishing |
An ISBN or International Standard Book Number is one of the most important numbers you will encounter in book publishing |
| Publish Your Book |
by Susan C. Daffron |
|
| Green Tightwad Publishing |
Publishing Options |
Go green and avoid the archaic traditional publishing model with its wasteful bookstore returns and remainders |
| Publish Your Book |
by Susan C. Daffron |
|
| Three Ways to Get Your Book Published |
Publishing Options |
Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books. |
| Publish Your Book |
by James H. Byrd |
|
| How to Set Up a Book Launch Campaign |
Book Marketing |
Learn what is involved in doing an online book or product launch |
| Promote Your Book |
by Susan C. Daffron |
|
| Use Effective Marketing Copy to Describe Your Book |
Book Marketing |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
| Promote Your Book |
by Susan C. Daffron |
|
| Ten No-Cost Ways to Promote Your Book Today |
Book Marketing |
Ten simple book marketing activities that cost nothing, except some of your time. |
| Promote Your Book |
by Susan C. Daffron |
|
| Your Book Deserves to be Marketed; Don't Let It Down! |
Book Marketing |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
| Promote Your Book |
by James H. Byrd |
|
| What Is a Platform? (And Why Should You Care?) |
Book Marketing |
Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is |
| Promote Your Book |
by Susan C. Daffron |
|
| To Market Your Book, You Need to Get Out of the Bubble |
Book Marketing |
If you ever want anyone to read your book, you need to get out there and market it |
| Promote Your Book |
by Susan C. Daffron |
|
| Go Beyond the Press Release to Get Publicity for Your Book |
Book Marketing |
Getting media coverage often requires more than just a press release |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Write Copy for Your Book Website |
Book Web Sites |
A few tips for writing copy about your book, whether you plan to use it online or offline |
| Promote Your Book |
by Susan C. Daffron |
|
| Use the Power of Links to Increase Book Sales |
Book Marketing |
Two simple (and free) things you can do to market your book online right now |
| Promote Your Book |
by Susan C. Daffron |
|
| Recycle Your Book into Multiple Products |
Book Marketing |
Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it |
| Promote Your Book |
by Susan C. Daffron |
|
| Peer Review and Getting Endorsements |
Book Marketing |
Do a peer review and ask for testimonials long before your book is even finished |
| Promote Your Book |
by Susan C. Daffron |
|
| Seventeen Ways You Can Increase Profits by Bundling Other Items with Your Books |
Book Marketing |
If you can think of other items you can bundle with your book, you can dramatically increase your profits |
| Promote Your Book |
by Susan C. Daffron |
|
| Six Key Elements of a Book Web Site |
Book Web Sites |
To market a book online, the first thing you must have is a Web site |
| Promote Your Book |
by Susan C. Daffron |
|
| Create an Online Press Kit for Your Book |
Book Web Sites |
An online press kit is a good way to offer information about your book and your expertise |
| Promote Your Book |
by Susan C. Daffron |
|
| Create a Video Book Trailer |
Book Marketing |
Use the power of video to create an advertisement for your book. |
| Promote Your Book |
by Susan C. Daffron |
|
| Enhance Your Book's Listing on Amazon |
Book Marketing |
Get your book listing correct on Amazon and take advantage of the extra tools Amazon offers |
| Promote Your Book |
by Susan C. Daffron |
|
| Happy Hermits Are We |
Book Marketing |
When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account. |
| Promote Your Book |
by Susan C. Daffron |
|
| Marketing is a Marathon, Not a Sprint |
Book Marketing |
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently |
| Promote Your Book |
by Susan C. Daffron |
|
|
Internet Marketing |
|
| Tips for Thriving in Business During a Recession |
The Publishing Business |
A few tips for making sure your business thrives, even when the economy does not |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success: #1 Do Something |
The Publishing Business |
It may sound overly simplistic, but doing something is better than doing nothing |
| Publishize Your Business |
by Susan C. Daffron |
|
| Cleaning the Closet Is Like Marketing Your Business |
The Publishing Business |
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
|
| Overhead is Death |
The Publishing Business |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Your First Book Won't Be Your Last |
The Publishing Business |
Once you write your first book, you'll discover many reasons why you should write more books. |
| Publishize Your Business |
by James H. Byrd |
|
| Follow Your Own Path |
Inspiration |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
| Publishize Your Business |
by Susan C. Daffron |
|
| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
Why Publish? |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
| Publishize Your Business |
by James H. Byrd |
|
| Key to Success #9: Be Yourself |
The Publishing Business |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
| Publishize Your Business |
by Susan C. Daffron |
|
| Publishing and the Pursuit of Money |
Musings |
When you are educating yourself about the realities of publishing your own book, consider also learning more about business itself |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
|
| Finding and Understanding Your Target Market |
Choosing Topics |
When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace. |
| Write Your Book |
by Susan C. Daffron |
|
| Be Careful with Your Copyrights |
Writing |
As a writer, it's a good idea to understand what rights you are giving away and which ones you are retaining. |
| Write Your Book |
by Susan C. Daffron |
|
| Understanding Market Research |
Choosing Topics |
Market research doesn't have to be complicated; it often involves getting information about what your customers want (and don't want) to buy |
| Write Your Book |
by Susan C. Daffron |
|
| The Rise and Fall of EBooks |
Ebooks |
Ebooks make sense for certain markets, but if you think you're going to become a millionaire by publishing an ebook, think again |
| Publish Your Book |
by Susan C. Daffron |
|
| Go Beyond the Press Release to Get Publicity for Your Book |
Book Marketing |
Getting media coverage often requires more than just a press release |
| Promote Your Book |
by Susan C. Daffron |
|
| What Is a Platform? (And Why Should You Care?) |
Book Marketing |
Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is |
| Promote Your Book |
by Susan C. Daffron |
|
| Seventeen Ways You Can Increase Profits by Bundling Other Items with Your Books |
Book Marketing |
If you can think of other items you can bundle with your book, you can dramatically increase your profits |
| Promote Your Book |
by Susan C. Daffron |
|
| Practice a Presentation Even When You Can't Practice |
Book Marketing |
A few tips for practicing your presentation even when you are busy and on the road |
| Promote Your Book |
by Susan C. Daffron |
|
| Embrace Truth in Marketing |
Book Marketing |
People don't like being manipulated; by telling the truth you stand out from all the online snake oil salesmen |
| Promote Your Book |
by Susan C. Daffron |
|
| Happy Hermits Are We |
Book Marketing |
When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account. |
| Promote Your Book |
by Susan C. Daffron |
|
| Marketing is a Marathon, Not a Sprint |
Book Marketing |
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently |
| Promote Your Book |
by Susan C. Daffron |
|
| Ten No-Cost Ways to Promote Your Book Today |
Book Marketing |
Ten simple book marketing activities that cost nothing, except some of your time. |
| Promote Your Book |
by Susan C. Daffron |
|
| Create a Video Book Trailer |
Book Marketing |
Use the power of video to create an advertisement for your book. |
| Promote Your Book |
by Susan C. Daffron |
|
| Your Book Deserves to be Marketed; Don't Let It Down! |
Book Marketing |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
| Promote Your Book |
by James H. Byrd |
|
| Use Effective Marketing Copy to Describe Your Book |
Book Marketing |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Set Up a Book Launch Campaign |
Book Marketing |
Learn what is involved in doing an online book or product launch |
| Promote Your Book |
by Susan C. Daffron |
|
| Use a Blog to Support Your Main Web Site, Not Replace It |
Book Web Sites |
Use a blog for its strengths; it should be an adjunct to a standard business Web site, not a substitute for one |
| Promote Your Book |
by James H. Byrd |
|
| Six Key Elements of a Book Web Site |
Book Web Sites |
To market a book online, the first thing you must have is a Web site |
| Promote Your Book |
by Susan C. Daffron |
|
| To Market Your Book, You Need to Get Out of the Bubble |
Book Marketing |
If you ever want anyone to read your book, you need to get out there and market it |
| Promote Your Book |
by Susan C. Daffron |
|
| Create an Online Press Kit for Your Book |
Book Web Sites |
An online press kit is a good way to offer information about your book and your expertise |
| Promote Your Book |
by Susan C. Daffron |
|
| Write Compelling Copy with Your Customer in Mind |
Book Marketing |
The next time you are feeling intimidated at the prospect of copywriting, try "walking a mile" in your customer's shoes |
| Promote Your Book |
by Susan C. Daffron |
|
| Use the Power of Links to Increase Book Sales |
Book Marketing |
Two simple (and free) things you can do to market your book online right now |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Write Copy for Your Book Website |
Book Web Sites |
A few tips for writing copy about your book, whether you plan to use it online or offline |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Record Audio Products |
Book Marketing |
Learn how to use audio to promote your book or to create companion products that complement your book |
| Promote Your Book |
by Susan C. Daffron |
|
| Use a "Memory Hook" or "Book Hook" to Be Unforgettable |
Book Marketing |
Add some spark to your marketing message to make your book stand out from the crowd |
| Promote Your Book |
by Susan C. Daffron |
|
| 9 Surprisingly Simple Web Site Solutions |
Web Sites |
With a few changes, your Web site can start working for your business instead of against it |
| Internet Publishing |
by Susan C. Daffron |
|
| Measure the Success of Your Email Campaign |
Email Marketing |
Many factors can influence the effectiveness of your email campaign, so you need to test different approaches |
| Internet Publishing |
by James H. Byrd |
|
| Blogging 101 |
Web Sites |
Often forgotten amid the "cool new idea" of blogging is the reality that starting a blog means you'll have to write something. |
| Internet Publishing |
by Susan C. Daffron |
|
| Promoting Your Site through Search Engines |
Web Sites |
The ins and outs of search engines. |
| Internet Publishing |
by James H. Byrd |
|
| Rotating Advertisements on Your Site |
Web Sites |
Learn how Web site ad rotators work. |
| Internet Publishing |
by James H. Byrd |
|
| Simple Visitor Survey Forms |
Web Sites |
How to create a simple Web form to collect visitor information |
| Internet Publishing |
by James H. Byrd |
|
| Web Site Hosting |
Web Sites |
Choosing a Web host is an important decision. |
| Internet Publishing |
by James H. Byrd |
|
| Overcoming Buyer Reluctance |
Ecommerce |
Help your customers feel comfortable buying from you. |
| Internet Publishing |
by James H. Byrd |
|
| Monitoring Your Web Site's Vital Statistics |
Web Sites |
Use Web site statistics to understand how people use your site. |
| Internet Publishing |
by James H. Byrd |
|
| Who Are You? I Really Want to Know! |
Web Sites |
Use personal information about your customers wisely and responsibly. |
| Internet Publishing |
by James H. Byrd |
|
| Smart Site Navigation |
Web Sites |
Create a usable navigation scheme for your Web site. |
| Internet Publishing |
by James H. Byrd |
|
| Web Site Design Goals |
Web Sites |
Know what you want to do with your Web site before you do it. |
| Internet Publishing |
by James H. Byrd |
|
| Don't Send Credit Card Numbers Via Email...EVER! |
Ecommerce |
Whether you are business owner or consumer, it is never okay to send credit card information via email |
| Internet Publishing |
by Susan C. Daffron |
|
| Tailor Your Site to Your Customers |
Ecommerce |
Use personalization to give your customers a superior shopping experience |
| Internet Publishing |
by James H. Byrd |
|
| Building a Community in Cyberspace |
Web Sites |
Add tools to your site that engage your visitors |
| Internet Publishing |
by James H. Byrd |
|
| Domain Names Demystified |
Web Sites |
What a domain name is and how to get one. |
| Internet Publishing |
by James H. Byrd |
|
| Getting Personal |
Web Sites |
Inspire customer confidence by letting them know who you are. |
| Internet Publishing |
by James H. Byrd |
|
| More Ways to Promote Your Site |
Web Sites |
Affiliate programs, e-zines, advertising, and other ways to promote your site. |
| Internet Publishing |
by James H. Byrd |
|
| Planning to Make a Difference |
Web Sites |
Find ways to keep your site interesting or your visitors will go away.. |
| Internet Publishing |
by James H. Byrd |
|
| Building a Loyal Customer Base |
Ecommerce |
Give your customers incentives to buy and to keep buying. |
| Internet Publishing |
by James H. Byrd |
|
| What is an Autoresponder and Why Do I Need One? |
Email Marketing |
Everyone talks about autoresponders; find out what they can do for your business |
| Internet Publishing |
by Susan C. Daffron |
|
| Before You Develop a Site, Ask Yourself One Question |
Web Sites |
Before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why |
| Internet Publishing |
by Susan C. Daffron |
|
| Understanding the Relationship Between Domain Names and Hosting |
Web Sites |
Domain names and hosting are two completely separate products, so it helps to understand the relationship between domain names and hosting. |
| Internet Publishing |
by Susan C. Daffron |
|
| Web Site Content That Works |
Web Sites |
Coming up with good Web content is easy if you keep your customer and the search engines in mind |
| Internet Publishing |
by Susan C. Daffron |
|
| What is a Blog? |
Web Sites |
You hear about blogs all the time, but what are they? |
| Internet Publishing |
by Susan C. Daffron |
|
| Navigating the Maze of Technology |
Web Sites |
When it comes to technology, don't be swayed by hype; figure out what's right for your business |
| Internet Publishing |
by Susan C. Daffron |
|
| Expand Your Web Presence with Subdomains |
Web Sites |
Subdomains let you leverage the recognition of your domain name for new Web sites and services. |
| Internet Publishing |
by James H. Byrd |
|
|
Self Publishing |
|
| How to Figure Out What's Next (or "Help, I Have Too Many Projects!") |
The Publishing Business |
You can't do everything, but you need to figure out what you are going to do next |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #9: Be Yourself |
The Publishing Business |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #8: Take Vacations |
The Publishing Business |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
| Publishize Your Business |
by Susan C. Daffron |
|
| Dare to Be Great in Writing and Business |
Inspiration |
The next time you are feeling down about your business or your writing, ponder words of wisdom from Lloyd Dobler |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
|
| How to Set Up a Home Publishing Business |
Why Publish? |
Publishing is an ideal home-based business, but you need to answer some key questions first |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Your First Book Won't Be Your Last |
The Publishing Business |
Once you write your first book, you'll discover many reasons why you should write more books. |
| Publishize Your Business |
by James H. Byrd |
|
| Overhead is Death |
The Publishing Business |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
|
| Think About What You Think |
Mindsets |
Things you focus on tend to materialize in your life, so pay attention to what you're thinking |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success: #1 Do Something |
The Publishing Business |
It may sound overly simplistic, but doing something is better than doing nothing |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success #3: Don't Fear Technology |
The Publishing Business |
Technology is a tool, and like any tool, you need to learn how to use it |
| Publishize Your Business |
by Susan C. Daffron |
|
| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
Why Publish? |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
| Publishize Your Business |
by James H. Byrd |
|
| Keys to Success #4: Spend Wisely |
The Publishing Business |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
| Publishize Your Business |
by Susan C. Daffron |
|
| Getting Past Fear to Let Your Creativity Shine |
Mindsets |
Fear can stop you in your tracks, let go of it and share your creative works with the world |
| Publishize Your Business |
by Susan C. Daffron |
|
| Choose to Become a Book Author |
Mindsets |
To be a book author, you have to choose to take on the project and make the commitment to actually write the book |
| Publishize Your Business |
by Susan C. Daffron |
|
| Do the Thing (or Things) You're Afraid to Do |
Mindsets |
After you've done the scary thing once, you gain the confidence to do it again |
| Publishize Your Business |
by Susan C. Daffron |
|
| Follow Your Own Path |
Inspiration |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
| Publishize Your Business |
by Susan C. Daffron |
|
| Write a Book the Fast and Easy Way |
Motivation |
When it comes to book publishing, it's time to get real about what fast and easy really mean |
| Write Your Book |
by Susan C. Daffron |
|
| How to Write When Life Gets in the Way |
Writing |
Life events can disrupt working and writing. How can you write when you can barely even think? |
| Write Your Book |
by Susan C. Daffron |
|
| Stop Wondering How to Write a Book |
Getting Started |
If you haven't written your book yet, stop wondering how; figure out what motivates you and just do it |
| Write Your Book |
by Susan C. Daffron |
|
| Why Being Passionate About Your Book Matters |
Getting Started |
A book is a lot of work; you should write about something you care about a lot |
| Write Your Book |
by Susan C. Daffron |
|
| Talk Versus Action: Why Isn't Your Book Done? |
Motivation |
What people say often has little resemblance to the actions they actually take. |
| Write Your Book |
by Susan C. Daffron |
|
| How to Get Going on Your Book Even Before You Know Exactly What It's About |
Getting Started |
Use the writing time you already spend on blog posts or articles to produce the content you need for your book |
| Write Your Book |
by James H. Byrd |
|
| How to Organize The Ideas in Your Book |
Writing |
The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers |
| Write Your Book |
by Susan C. Daffron |
|
| What to Do When You Have Too Much Material for Your Book |
Writing |
Having too much book content can be overwhelming; take steps to winnow it down |
| Write Your Book |
by Susan C. Daffron |
|
| So You Want to be an Author? Learn About Publishing First. |
Getting Started |
By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes |
| Write Your Book |
by Susan C. Daffron |
|
| How Do I Get Started on My Book? |
Getting Started |
When it comes to writing a book, often people simply can't figure out how to get started, so here are hints for making your book a reality |
| Write Your Book |
by Susan C. Daffron |
|
| Finding Topic Ideas for Your Blog, Articles, or Even Your Book |
Choosing Topics |
When you are trying to figure out what to write, don't worry about what you "should" do. |
| Write Your Book |
by Susan C. Daffron |
|
| How to Work with a Book Cover Designer |
Book Design |
Understand what's involved and what you need to provide the designer to get a book cover created |
| Publish Your Book |
by Susan C. Daffron |
|
| What Is a Book Packager? |
Self-Publishing |
A book packager or book producer helps a publishing company with the mechanics of putting together a book |
| Publish Your Book |
by Susan C. Daffron |
|
| The Wacky World of Discounts |
Self-Publishing |
Although it's confusing, understanding how discounts work is big part of the money matters in publishing |
| Publish Your Book |
by Susan C. Daffron |
|
| Selecting Fonts for Your Book Layout |
Book Design |
Just because you can put 37 fonts into your book layout doesn't mean you should. |
| Publish Your Book |
by Susan C. Daffron |
|
| Self-Publishing on a Budget |
Self-Publishing |
Publishing on the cheap isn't impossible, but you do have to be creative |
| Publish Your Book |
by Susan C. Daffron |
|
| Yes, Your Book Needs an Index |
Book Design |
Include time in your publishing schedule to create an index for your book. |
| Publish Your Book |
by Susan C. Daffron |
|
| The Rise and Fall of EBooks |
Ebooks |
Ebooks make sense for certain markets, but if you think you're going to become a millionaire by publishing an ebook, think again |
| Publish Your Book |
by Susan C. Daffron |
|
| Three Ways to Get Your Book Published |
Publishing Options |
Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books. |
| Publish Your Book |
by James H. Byrd |
|
| So Many Ebook Formats; So Little Time |
Ebooks |
Converting your print book to an ebook takes effort, but which ebook formats are worth the time? |
| Publish Your Book |
by James H. Byrd |
|
| Why Self-Publishers Should Write a Book Proposal |
Self-Publishing |
Creating a book proposal forces you to think about the book before you actually write the book |
| Publish Your Book |
by Susan C. Daffron |
|
| How Hard Is It to Lay Out Your Book with InDesign? |
Book Design |
Take your level of computer savvy, patience, graphic design skills, and willingness to learn new software into account before you tackle doing your own book layout with a program like InDesign |
| Publish Your Book |
by Susan C. Daffron |
|
| Help, I Have Too Many Books! 5 Ways to Unload Excess Book Inventory |
Self-Publishing |
A few ideas for getting excess books out of your garage and turning them into money in the bank |
| Publish Your Book |
by Susan C. Daffron |
|
| Determine the Right Size for Your Book |
Book Design |
When you lay out your book, the physical size is one of the first decisions you need to make |
| Publish Your Book |
by Susan C. Daffron |
|
| The Ins and Outs of Book Barcodes |
Self-Publishing |
Self-publishers need to understand the acronyms and terms related to book barcodes |
| Publish Your Book |
by Susan C. Daffron |
|
| Are You Really Self-Publishing or Not? |
Self-Publishing |
When you sign up with a "self-publishing company" you probably are not really self-publishing and you may end up regretting it |
| Publish Your Book |
by Susan C. Daffron |
|
| A Few Good Reasons to Self-Publish Your Book |
Self-Publishing |
The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher |
| Publish Your Book |
by Susan C. Daffron |
|
| Seven Steps to Self Publish Your Book |
Self-Publishing |
The steps you need to take to self publish a book are really quite simple |
| Publish Your Book |
by Susan C. Daffron |
|
| Evaluating Your Print Options for Your Book Project |
Book Design |
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications |
| Publish Your Book |
by Susan C. Daffron |
|
| Getting Set Up as a Publisher with Lightning Source |
Print-on-Demand |
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source |
| Publish Your Book |
by Susan C. Daffron |
|
| The Back Cover of Your Book is Important Too |
Book Design |
The back cover is an important marketing tool, so you want to choose every word wisely. |
| Publish Your Book |
by Susan C. Daffron |
|
| Happy Hermits Are We |
Book Marketing |
When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account. |
| Promote Your Book |
by Susan C. Daffron |
|
| Peer Review and Getting Endorsements |
Book Marketing |
Do a peer review and ask for testimonials long before your book is even finished |
| Promote Your Book |
by Susan C. Daffron |
|
| Ten No-Cost Ways to Promote Your Book Today |
Book Marketing |
Ten simple book marketing activities that cost nothing, except some of your time. |
| Promote Your Book |
by Susan C. Daffron |
|
| Use Effective Marketing Copy to Describe Your Book |
Book Marketing |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
| Promote Your Book |
by Susan C. Daffron |
|
| What Is a Platform? (And Why Should You Care?) |
Book Marketing |
Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is |
| Promote Your Book |
by Susan C. Daffron |
|
| Your Book Deserves to be Marketed; Don't Let It Down! |
Book Marketing |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
| Promote Your Book |
by James H. Byrd |
|
| How to Set Up a Book Launch Campaign |
Book Marketing |
Learn what is involved in doing an online book or product launch |
| Promote Your Book |
by Susan C. Daffron |
|
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|
| Back |
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