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| Practice a Presentation Even When You Can't Practice |
by Susan C. Daffron |
A few tips for practicing your presentation even when you are busy and on the road |
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| Embrace Truth in Marketing |
by Susan C. Daffron |
People don't like being manipulated; by telling the truth you stand out from all the online snake oil salesmen |
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| Marketing is a Marathon, Not a Sprint |
by Susan C. Daffron |
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently |
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| Ten No-Cost Ways to Promote Your Book Today |
by Susan C. Daffron |
Ten simple book marketing activities that cost nothing, except some of your time. |
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| Use Effective Marketing Copy to Describe Your Book |
by Susan C. Daffron |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
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| Overhead is Death |
by Susan C. Daffron |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
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| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
by James H. Byrd |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
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| Follow Your Own Path |
by Susan C. Daffron |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
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| How to Set Up a Book Launch Campaign |
by Susan C. Daffron |
Learn what is involved in doing an online book or product launch |
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| Your Book Deserves to be Marketed; Don't Let It Down! |
by James H. Byrd |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
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| Create a Video Book Trailer |
by Susan C. Daffron |
Use the power of video to create an advertisement for your book. |
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| Do a Blog Tour or Virtual Author Tour |
by Susan C. Daffron |
Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book |
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| Go Beyond the Press Release to Get Publicity for Your Book |
by Susan C. Daffron |
Getting media coverage often requires more than just a press release |
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| To Market Your Book, You Need to Get Out of the Bubble |
by Susan C. Daffron |
If you ever want anyone to read your book, you need to get out there and market it |
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| Write the Right Book |
by James H. Byrd |
Consider your return on investment before you begin a book-writing project |
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| How to Record Audio Products |
by Susan C. Daffron |
Learn how to use audio to promote your book or to create companion products that complement your book |
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| Tips for Thriving in Business During a Recession |
by Susan C. Daffron |
A few tips for making sure your business thrives, even when the economy does not |
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| 7 Cures for Ailing Presentations |
by Susan C. Daffron |
Avoid "death by PowerPoint" and keep your presentations interesting |
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| 7 Cures for Boring Newsletters |
by Susan C. Daffron |
How to make your newsletters more interesting |
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| Use the Power of Links to Increase Book Sales |
by Susan C. Daffron |
Two simple (and free) things you can do to market your book online right now |
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| Which Tasks Should Self-Publishers Outsource? |
by Susan C. Daffron |
Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at |
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| Recycle Your Book into Multiple Products |
by Susan C. Daffron |
Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it |
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| Write Compelling Copy with Your Customer in Mind |
by Susan C. Daffron |
The next time you are feeling intimidated at the prospect of copywriting, try "walking a mile" in your customer's shoes |
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| Finding and Understanding Your Target Market |
by Susan C. Daffron |
When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace. |
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| Earn "Passive" Income with Information Products |
by Susan C. Daffron |
Turn your specialized knowledge into information products and reap the benefits for years to come |
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| Cleaning the Closet Is Like Marketing Your Business |
by Susan C. Daffron |
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. |
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| Use a "Memory Hook" or "Book Hook" to Be Unforgettable |
by Susan C. Daffron |
Add some spark to your marketing message to make your book stand out from the crowd |
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| Understanding Market Research |
by Susan C. Daffron |
Market research doesn't have to be complicated; it often involves getting information about what your customers want (and don't want) to buy |
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| Building a Loyal Customer Base |
by James H. Byrd |
Give your customers incentives to buy and to keep buying. |
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| Courtesy is Contagious |
by James H. Byrd |
Treating others right and planning ahead gives you the edge over your competitors |
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