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| So Many Ebook Formats; So Little Time |
by James H. Byrd |
Converting your print book to an ebook takes effort, but which ebook formats are worth the time? |
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| Don't Be Afraid to Market Your Book with a Blog |
by Susan C. Daffron |
Don't let a few simple concerns or fear of technology stop you from setting up a blog |
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| Use a Blog to Support Your Main Web Site, Not Replace It |
by James H. Byrd |
Use a blog for its strengths; it should be an adjunct to a standard business Web site, not a substitute for one |
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| Create an Online Press Kit for Your Book |
by Susan C. Daffron |
An online press kit is a good way to offer information about your book and your expertise |
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| Navigating the Maze of Technology |
by Susan C. Daffron |
When it comes to technology, don't be swayed by hype; figure out what's right for your business |
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| Web Site Content That Works |
by Susan C. Daffron |
Coming up with good Web content is easy if you keep your customer and the search engines in mind |
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| Don't Leave Your Web Site Visitors Wondering Who You Are |
by Susan C. Daffron |
When you create goals for your business Web site, one of them needs to be to "tell people how to get in touch with us." |
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| Understanding the Relationship Between Domain Names and Hosting |
by Susan C. Daffron |
Domain names and hosting are two completely separate products, so it helps to understand the relationship between domain names and hosting. |
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| How to Select a Great Domain Name |
by Susan C. Daffron |
Finding a good easy-to-remember domain name that isn't already taken can be a bit of a challenge |
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| The First Step to a Great Web Site: Research |
by Susan C. Daffron |
After you decide you need a Web site for your business, do some research |
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| Before You Develop a Site, Ask Yourself One Question |
by Susan C. Daffron |
Before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why |
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| Six Key Elements of a Book Web Site |
by Susan C. Daffron |
To market a book online, the first thing you must have is a Web site |
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| Getting Started with Google AdSense |
by Susan C. Daffron |
Put Google ads on your Web site and earn money from your online writing |
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| Why Can't I Find My Site? |
by Susan C. Daffron |
If the Googlebot never comes to visit your site, neither will Google searchers. |
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| What's a Cookie? |
by Susan C. Daffron |
Cookies are small text files used by a Web site to track information |
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| What is RSS? |
by Susan C. Daffron |
A new way to get information online using content syndication. |
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| What is FTP? |
by Susan C. Daffron |
File Transfer Protocol (FTP) is one way to transfer Web site files to the server. |
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| What is a Blog? |
by Susan C. Daffron |
You hear about blogs all the time, but what are they? |
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| Good Design Helps Your Site |
by Susan C. Daffron |
Design is not just about how a site looks, but how it works as well |
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| Getting Started with Web Sites |
by Susan C. Daffron |
Learn what's involved with putting a Web site online |
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| Buy a Domain Name |
by Susan C. Daffron |
Learn how to register a domain for your Web site with a domain registrar |
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| Blogging 101 |
by Susan C. Daffron |
Often forgotten amid the "cool new idea" of blogging is the reality that starting a blog means you'll have to write something. |
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| Registering a Domain |
by Susan C. Daffron |
Learn how to register a domain name for your Web site. |
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| Find Web Hosting for Your Site |
by Susan C. Daffron |
Hosting is really just renting a folder on a server that is connected to the Internet. |
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| Who Are You? I Really Want to Know! |
by James H. Byrd |
Use personal information about your customers wisely and responsibly. |
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| Web Site Hosting |
by James H. Byrd |
Choosing a Web host is an important decision. |
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| Web Site Design Goals |
by James H. Byrd |
Know what you want to do with your Web site before you do it. |
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| Smart Site Navigation |
by James H. Byrd |
Create a usable navigation scheme for your Web site. |
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| Simple Visitor Survey Forms |
by James H. Byrd |
How to create a simple Web form to collect visitor information |
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| Rotating Advertisements on Your Site |
by James H. Byrd |
Learn how Web site ad rotators work. |
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| Protect Yourself When Changing Hosts |
by James H. Byrd |
Avoid problems when moving your site to a new hosting company |
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| Promoting Your Site through Search Engines |
by James H. Byrd |
The ins and outs of search engines. |
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| Planning Your Web Site |
by James H. Byrd |
Create a bubble diagram to help you plot out your next site. |
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| Planning to Make a Difference |
by James H. Byrd |
Find ways to keep your site interesting or your visitors will go away.. |
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| More Ways to Promote Your Site |
by James H. Byrd |
Affiliate programs, e-zines, advertising, and other ways to promote your site. |
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| Monitoring Your Web Site's Vital Statistics |
by James H. Byrd |
Use Web site statistics to understand how people use your site. |
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| Getting Personal |
by James H. Byrd |
Inspire customer confidence by letting them know who you are. |
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| Expand Your Web Presence with Subdomains |
by James H. Byrd |
Subdomains let you leverage the recognition of your domain name for new Web sites and services. |
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| Domain Names Demystified |
by James H. Byrd |
What a domain name is and how to get one. |
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| Design Tips and Traps |
by James H. Byrd |
Avoiding Web site design problems |
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| Data-driven Web Sites |
by James H. Byrd |
Sometimes it's a good idea to have a database behind your site. |
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| Choosing a Web Site Development Firm |
by James H. Byrd |
Things to consider when you hire a Web developer. |
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| Building a Community in Cyberspace |
by James H. Byrd |
Add tools to your site that engage your visitors |
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| Application Service Providers |
by James H. Byrd |
Deciding whether an ASP solution is right for you. |
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| Choosing Web Site Creation Software |
by Susan C. Daffron |
A few of popular options when you want to create your site yourself. |
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| Choosing an Internet Service Provider |
by Susan C. Daffron |
Take the time to select the right ISP for your needs. |
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| Search Engine Optimization Tips Using Site Content – Part 2 |
by James H. Byrd |
Optimize your Web site's position in the search engine rankings by virtue of its content. |
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| Search Engine Optimization Tips Using Site Content - Part 1 |
by James H. Byrd |
Proven methods to increase the traffic your Web site receives from people using search engines |
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| Replace Your Mail Links with a Contact Form |
by James H. Byrd |
Using a contact form instead of an email link on your Web site allows you to hide your email address from spammers, yet still gives your customers a way to contact you |
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