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| Projects Always Take Longer Than You Think |
Musings |
No matter how much information you have, there is no substitute for experience |
| Publishize Your Business |
by Susan C. Daffron |
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| Enjoy Your Life Now |
Musings |
Step away from the computer; life is about a whole lot more than just work |
| Publishize Your Business |
by Susan C. Daffron |
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| Why Should You (or I) Write a Nonfiction Book? |
Why Publish? |
Many people say they want to write a book, but you should look at the pros and cons before you take the plunge |
| Publishize Your Business |
by Susan C. Daffron |
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| Cleaning the Closet Is Like Marketing Your Business |
The Publishing Business |
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. |
| Publishize Your Business |
by Susan C. Daffron |
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| Dream Big and Change Your Life |
Inspiration |
If you never have the courage to dream that impossible dream, you certainly can't start taking steps to make it happen |
| Publishize Your Business |
by Susan C. Daffron |
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| Action Trumps Inaction Every Time |
Mindsets |
Once you know what you need to do, what is stopping you from actually getting it done? |
| Publishize Your Business |
by Susan C. Daffron |
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| Which Tasks Should Self-Publishers Outsource? |
The Publishing Business |
Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at |
| Publishize Your Business |
by Susan C. Daffron |
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| Tips for Thriving in Business During a Recession |
The Publishing Business |
A few tips for making sure your business thrives, even when the economy does not |
| Publishize Your Business |
by Susan C. Daffron |
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| Think About What You Think |
Mindsets |
Things you focus on tend to materialize in your life, so pay attention to what you're thinking |
| Publishize Your Business |
by Susan C. Daffron |
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| So What's Stopping You? |
Inspiration |
Sometimes the most difficult part of living the life you want is simply letting yourself dream |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success: #1 Do Something |
The Publishing Business |
It may sound overly simplistic, but doing something is better than doing nothing |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success #2: Do One Thing at a Time |
The Publishing Business |
Multi-tasking isn't what it's cracked up to be; it just means that you do a bunch of things poorly and never finish any of them. |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success #3: Don't Fear Technology |
The Publishing Business |
Technology is a tool, and like any tool, you need to learn how to use it |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success #4: Spend Wisely |
The Publishing Business |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
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| Follow Your Own Path |
Inspiration |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
| Publishize Your Business |
by Susan C. Daffron |
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| Getting Past Fear to Let Your Creativity Shine |
Mindsets |
Fear can stop you in your tracks, let go of it and share your creative works with the world |
| Publishize Your Business |
by Susan C. Daffron |
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| How to Set Up a Home Publishing Business |
Why Publish? |
Publishing is an ideal home-based business, but you need to answer some key questions first |
| Publishize Your Business |
by Susan C. Daffron |
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| Overhead is Death |
The Publishing Business |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
| Publishize Your Business |
by Susan C. Daffron |
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| Publishing and the Pursuit of Money |
Musings |
When you are educating yourself about the realities of publishing your own book, consider also learning more about business itself |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #7: Do What You Say You're Going to Do |
The Publishing Business |
The Golden Rule applies to business: treat people the way you would like to be treated |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #8: Take Vacations |
The Publishing Business |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #9: Be Yourself |
The Publishing Business |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #10: Don't Give Up! |
The Publishing Business |
Accept the fact that owning and operating a business will require work, and don't give up if it's what you really want |
| Publishize Your Business |
by Susan C. Daffron |
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